The creative china initiative aims to bring great music and best practice to China and facilitate the conversation between China and the world in creative sectors. We managed online community, produced podcast and digital magazine for radio station, and held offline events to promote international artists and concerts. As well, we participated in the production and marketing of various music festivals in different cities across the UK and China. Currently, our work covers three areas: 1. Inspiration: Forum/Talk, Training Programme, Industry Report 2. Connection: Promoters, Venue & Festival 3. Representation: Market Entry Strategy, Policies Understanding, Brand Management, Distribution etc.