Joe Sparrow

Editor, Music Ally

Joe is a writer and broadcaster, and is editor of the music industry news, research, and analysis service Music Ally, with a focus on music marketing and technology. He has worked with music-tech platforms including The Hype Machine, and works with emerging artists in artist development, marketing and strategy.

He ran the influential new-music blog ‘A New Band A Day’ from 2008- 2018 and has worked in UK radio, music PR, and radio plugging.

He’s helped organise and operate live events at SXSW, The Great Escape, Most Wanted: Music, and Tech Open Air, and teaches at BIMM Berlin.

Joe lives in Berlin.

Music Ally

Berlin, Germany


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